What the survey actually says

Roofr reports a survey of 292 US homeowners who had roofing work completed within the preceding two years, conducted by myCLEARopinion in November 2025. Roofr reports that 74% valued responsiveness and communication above price, while 11% ranked the lowest price as their first consideration.

These are results from a vendor-sponsored sample, not LeanLine research or a forecast for every market. They suggest a question worth testing in your business: are customers losing confidence before they can fairly compare your proposal?

Audit a few real customer journeys

Choose a small set of recent won and lost opportunities. Trace what happened from the first inquiry to the final decision. Record the response promised, the response delivered, the inspection status, the proposal date and any question left unanswered. Use your records and customer feedback instead of guessing why a job was lost.

A completed callback is not the same as a resolved question. Note whether the customer received a useful next step and whether the person responsible followed through.

Make the next action easy to understand

After an inquiry, explain who will respond and when. After an inspection, explain what is still needed to prepare the proposal. When presenting options, make differences in scope visible rather than leaving the homeowner to compare unexplained totals. After sending the quote, ask which questions remain and agree on a follow-up time.

These are operating choices to evaluate, not claimed effects of the survey. Try one change at a time and review missed commitments alongside customer responses.

Measure your own experience before claiming a lift

Track qualified inquiries, completed inspections, delivered proposals and signed jobs from the same group of opportunities. Add a simple reason field when the customer explains a decision, without forcing every loss into “price.” Separate what they said from your interpretation.

Use the lead-response workflow and proposal checklist to close gaps. No survey percentage establishes how much your conversion rate will improve.