Legal

Privacy Policy

Last updated: October 19, 2026

• 1. Who we are
• 2. This website
• 3. Information in our services
• 4. Your callers' information
• 5. How we use information
• 6. How we share information
• 7. Automation and AI
• 8. Retention
• 9. Security
• 10. Your choices and rights
• 11. Where information is processed
• 12. Children
• 13. Changes
• 14. Contact

1. Who we are

This policy describes how Lean Line LLC ("LeanLine", "we", "us") handles personal information on goleanline.com and in the services we provide to roofing contractors: answering calls, organizing customer details, preparing roof proposals for the contractor's review, and following up on the contractor's behalf. Our services are for businesses, not consumers.

2. This website

What we collect

• Contact requests. Our contact form asks for your name, email and phone number, with an optional message. We save your request and the page and button it came from in our protected Cloudflare database, send the contact details to GoHighLevel, and request an internal email notification to info@goleanline.com. We use these details to respond to your request, not as automatic permission for marketing texts. A separate one-way code derived from your IP address helps limit repeated submissions; the form does not store your raw IP address.
• Aria AI voice assistant and demo bookings. Our homepage loads a GoHighLevel/LeadConnector widget so you can ask Aria, our AI assistant, about LeanLine or book a demo. Loading the widget connects your browser to that provider. If you choose to start a voice conversation and allow microphone access, your audio is processed to provide AI responses. Details you provide and appointment information may be saved in GoHighLevel so we can answer your inquiry and arrange your demo. Demo bookings use your name and email; phone is optional. Appointment confirmations and Google Meet links are sent to you and our internal team. This service is separate from optional advertising measurement. Please do not share sensitive personal information in the voice assistant.
• Emails you send us. Direct email links open your email app addressed to info@goleanline.com. We receive your email address, the subject and message you choose to write, and anything you attach.
• Visit statistics. To learn which pages and buttons people use, the site sends us a small event when you view a page, scroll to certain points, or click a main button. Each event records the page, the time, the type of device, browser and operating system, your screen width, your language, your approximate country (taken from your IP address), the website that referred you and any campaign tags in the link you followed. We do not store your IP address with these events. To count unique visitors without cookies, we compute a one-way code from your IP address and browser details that changes every day and cannot be reversed or linked across days. This data is stored in our own database on Cloudflare, is used in aggregate to improve the site and our marketing, and is not sold or shared with advertising networks.
• Optional advertising measurement. When this feature is available and you choose to allow it, we use the Meta Pixel to measure page views and successfully saved contact requests, and to improve our Facebook and Instagram advertising. Meta may receive your IP address, browser and device information, the page URL, the referring page, advertising and cookie identifiers, and a random request receipt code used to avoid counting the same request twice. Meta may combine this information with other information it holds, including information about your Facebook or Instagram account, for advertising measurement, delivery and personalization under Meta's privacy policy. We do not include your submitted name, email address, phone number or message in these advertising events, and do not provide those fields for Meta's advanced matching. A saved contact request is recorded as an inquiry, not a purchase.
• Hosting logs. Our hosting provider, Cloudflare, processes technical data such as your IP address, browser type, requested page and time, to deliver the site, keep it secure and prevent abuse. See Cloudflare's privacy policy.

When enabled, we also use Meta's Conversions API to measure a successfully saved contact request from our server, only if advertising measurement was allowed when you submitted it. This server event includes the request time, a random receipt code, the page address without query parameters, your IP address and browser user-agent. It does not include your submitted contact fields. Browser and server events use the same receipt code to help avoid counting the same inquiry twice. Server measurement can work even when the browser Pixel cannot load; it still requires your advertising permission. We keep a delivery status and consent timestamp record with the saved request, without storing the server advertising payload.

With a choice that explicitly includes TikTok, we also use the TikTok Pixel to measure page views and successfully saved contact requests (SubmitForm). TikTok may receive your IP address, browser and device information, page URL, referring page and advertising identifiers under TikTok's privacy policy. We send a random receipt code to help avoid counting the same request twice, not your submitted name, email, phone or message. Automatic advanced matching, expanded data sharing and first-party cookies are disabled in our TikTok Pixel settings. TikTok may use third-party cookies after permission. A previous Meta-only choice does not authorize TikTok; we ask for a new choice. This website integration does not send CRM stages or purchases to TikTok.

With a choice that explicitly includes Google, we use the Google tag to measure successfully saved contact requests in Google Ads. Google may receive your IP address, browser and device information, page URL, referrer, advertising click identifiers and a random receipt code used for deduplication under Google’s privacy policy. After consent, Google may use first-party conversion-linker cookies such as _gcl_aw to connect an ad click with a later saved request. We do not send submitted contact fields, use enhanced conversions or enable advertising personalization in this integration. The configured USD 1 conversion value is a reporting marker, not revenue. Earlier Meta/TikTok choices do not authorize Google: a new choice is required. Withdrawal denies further Google measurement and removes known first-party _gcl_ cookies where possible; it cannot retract already shared data. A loaded Google library may remain until navigation.

Advertising choices and browser storage

Optional advertising measurement is off unless you choose Allow. You can choose Decline and still use the site and send a contact request. When the feature is available, use Advertising preferences on our homepage or blog to review or change your choice. We store that choice in your browser for up to 180 days so we can respect it on later visits. This preference record is separate from advertising identifiers. If your browser cannot save the choice, optional advertising measurement stays off.

After you allow advertising measurement, Meta may set or read cookies such as _fbp and _fbc. If you withdraw permission, we stop initiating further measurement events and remove known first-party Meta cookies where technically possible. A server request already submitted with your permission may finish processing; withdrawal cannot recall that in-flight request or remove information already sent to Meta or cookies stored on Meta's own domains. For TikTok, withdrawal also revokes Pixel consent and stops new events; it cannot recall information already shared. Your choice applies to this browser; clearing browser storage may remove the saved choice.

We honor Do Not Track and Global Privacy Control signals by keeping optional Meta, TikTok and Google measurement and our own visit statistics off, even if an earlier advertising choice was Allow.

Other limits

• Our own visit statistics use no cookies or persistent browser identifiers and remain separate from your contact details.
• We do not load optional Meta, TikTok or Google advertising measurement before your permission.
• You do not need an account to send a contact request.

3. Information in our services

When you contact us about, sign up for or use our services, we may handle the following.

• Business and contact details: your name, company, role, work email, phone numbers, business address and the service areas you cover.
• Setup and preferences: how you want calls answered (greetings, questions to ask, languages, escalation rules, business hours) and the phone numbers being forwarded to us.
• Onboarding preview: if you use an interactive voice preview while setting up, your microphone is used only after you start it, and your audio and typed input are sent to our voice technology provider to generate the preview's responses. The preview is a labeled AI simulation used to shape your service brief.
• Call and lead information: for calls we handle for you, the caller's phone number, the date and time, what the caller says, and the details captured for you (for example name, property address, type of job, insurance or urgency details). Where your plan and agreement include call recording or transcription, recordings and transcripts as well.
• Proposal information: property addresses, satellite or aerial imagery, measurements, scope and pricing inputs you provide, and the proposals prepared for your review.
• Billing information: plan, invoices and payment status. Card details are handled by our payment processor; we do not store full card numbers.
• Support messages: what you send us when you ask for help.

We receive this information from you, from your callers and customers during the work we do for you, and from the tools and providers described in section 6.

4. Your callers' information

When we handle calls, messages or proposals for a roofing contractor, the contractor is the business that decides why and how its customers' information is used, and LeanLine processes it on the contractor's behalf as a service provider. We use that information to provide the service and as our agreement with the contractor permits, not to market to those individuals.

If you are a homeowner or caller and want to see, correct or delete your information, the best route is to contact the roofing company you were dealing with. You can also write to us at info@goleanline.com and we will pass your request to the contractor or act on it as required by law.

Contractors are responsible for giving their own customers any notices, and obtaining any consents, that the law requires for the way the contractor's calls are handled, including call recording or monitoring notices. Laws on recording calls differ by state.

5. How we use information

• To understand, in aggregate, how the website is used and to improve it.
• With your permission, to measure and improve our advertising as described in section 2.
• To provide, operate, secure and improve the services, including answering calls, organizing leads and preparing proposals.
• To set up your account, train the people who answer for you, and confirm that call forwarding works.
• To communicate with you about the service, respond to requests and send important notices.
• To bill you and keep business records.
• To detect, investigate and prevent fraud, abuse and security incidents.
• To meet legal obligations and to establish, exercise or defend legal claims.

We may also contact businesses about LeanLine's services. You can ask us to stop at any time by replying or writing to info@goleanline.com.

6. How we share information

We do not sell personal information for money. Optional advertising measurement involves sharing information with Meta and TikTok as described in section 2; you can decline or withdraw permission for that sharing. We share information as follows:

• Service providers that help us run the service, under confidentiality and data-protection terms. Categories include website hosting, telephone and messaging, customer-relationship management, email, scheduling, AI and voice technology, satellite and mapping imagery, payment processing, and cloud storage. We can tell you which providers handle your information on request.
• Meta and TikTok, with your permission, for optional advertising measurement, delivery and personalization. This is separate from our contact-request delivery to GoHighLevel and from our own visit statistics.
• The contractor whose calls, leads or proposals the information relates to.
• Legal and safety reasons, when we believe disclosure is required by law, legal process or a government request, or is needed to protect people, our rights or the service.
• Business changes, such as a merger, acquisition or sale of assets, in which case the information would remain subject to this policy or a notice would tell you of changes.
• With your direction or consent.

7. Automation and AI

Our services are delivered mainly by people. We use software, including AI, for tasks such as transcription, summarizing, drafting, voice previews, measurement from imagery and, where a customer adds an AI overnight service, call handling outside staffed hours. We label AI voice simulations as such. Contractors review proposals before they go to a homeowner. We do not use your information to train a third party's general-purpose AI models, and we require our AI providers to handle it only to provide their service to us.

8. Retention

We keep information for as long as needed to provide the service, meet our legal, tax and accounting obligations, resolve disputes and enforce our agreements. Retention periods for customer and call data, including any recordings, are set out in the customer's service agreement. When information is no longer needed, we delete or de-identify it. Emails sent to us are kept as business correspondence. Website visit statistics (section 2) are kept for up to 13 months and then deleted automatically.

Your saved advertising choice expires after 180 days. Meta's and TikTok's retention of information they receive is governed by their own privacy policies; withdrawing permission on our site does not delete information already received by them.

9. Security

We use reasonable administrative, technical and physical safeguards, including access limited to people who need it, encrypted connections and protected storage of credentials. No system is completely secure, so we cannot guarantee absolute security. If a security incident affects your information, we will notify you as the law and our agreements require.

10. Your choices and rights

Depending on where you live, including California, Texas, Florida and other U.S. states with privacy laws, you may have the right to know what personal information we hold about you, to access, correct or delete it, to receive a copy, and to opt out of the sale or sharing of personal information or of targeted advertising. You will not be treated unfairly for exercising these rights.

To decline optional sharing with Meta and TikTok or withdraw an earlier choice, select Decline in Advertising preferences on our homepage or blog when the feature is available. We also honor Do Not Track and Global Privacy Control as explained in section 2. Declining advertising measurement does not prevent us from responding to a contact request you choose to submit.

To make a request, email info@goleanline.com with enough detail for us to find your information. We may need to verify your identity, and an authorized agent may act for you with your written permission. If we act for a contractor, we may direct you to the contractor as described in section 4. If we decline a request, you may ask us to explain why and, where the law provides, to reconsider.

You can stop marketing emails at any time by replying "unsubscribe" or writing to us.

11. Where information is processed

We serve contractors in the United States and process information mainly in the United States. Members of our team and some service providers may access information from other countries, always under our confidentiality and security requirements. By using our services or contacting us, you understand your information may be handled in these places.

12. Children

Our website and services are for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe we have, tell us and we will delete it.

13. Changes to this policy

We may update this policy as our services change. The "Last updated" date above shows the latest version. If a change is significant, we will tell customers directly or post a notice on this site.

14. Contact

Lean Line LLC
Email: info@goleanline.com