Represent the real business

Use the name your business actually uses, the appropriate category and accurate contact details. Check Google’s business representation guidelines before changing address or service-area settings. Do not invent offices to appear in extra cities or add keywords to the business name that are not part of its real identity.

Keep ownership and verification access with the business. If you already have a profile, locate and manage it rather than creating a duplicate.

Complete the details customers use

  • Check the business phone from another device.
  • Keep normal and special hours accurate.
  • Describe the roofing services you genuinely provide.
  • Link to the relevant website page.
  • Add permitted photos of actual work and your team.

Google explains local ranking in terms of relevance, distance and prominence. Accurate information helps Google and customers understand the business, but does not remove geography or competition.

Ask for feedback without buying it

After the customer has experienced your work, send the official review link with a short request for honest feedback. Invite all eligible customers through the same process; do not filter invitations based on whether someone reports being happy. Never offer payment, discounts or gifts for a Google review.

Respond professionally without revealing a homeowner’s private details. Keep service recovery separate from review removal. Follow Google’s review guidance and retain a record of who handles customer concerns.

Review the path from profile to job

Once a week, check that the phone and site link work and review inquiries attributed to the profile. Distinguish views and website clicks from real conversations, inspections and accepted jobs. Ask customers how they found you when the source is unclear, without treating their answer as perfect attribution.

Check the mobile landing page as well: visible service area, readable offer and a working contact option. Use the roofing website checklist. Recheck Google’s current guidance before major changes; this guide was reviewed November 3, 2026.