Build three sources you can maintain
Start with a complete local business presence, a repeatable referral request after completed work and one complementary business relationship. Each source needs a specific offer, a working contact route and someone responsible for the next step. Choose channels you can maintain rather than opening profiles everywhere and abandoning them.
Own access to your website, domain and business profiles. Keep business recovery details current. If a vendor manages them, document what happens when the relationship ends.
Create proof that answers buying questions
For an approved project story, explain the type of roof, the customer problem, the agreed work and what was completed. Obtain permission before sharing property photos and avoid publishing addresses or homeowner details unnecessarily. A real explanation of scope is more useful than a stock roof with “best contractor” written over it.
Put the story near the relevant service page and contact option. Give homeowners enough information to decide whether their request fits your company before they call.
Compare channels by suitable opportunities
| Channel | Weekly record |
|---|---|
| Local search | Inquiries, service fit and next actions |
| Customer referrals | Introductions received and accepted jobs |
| Trade partners | Relevant introductions and delivery fit |
Record cash expense and staff time. Calculate acquisition cost over a defined period using your chosen cost scope and new customers from that group. Separate unknown sources instead of assigning every unexplained call to Google. Small samples are a reason to investigate, not declare a winning channel.
Fix the response before expanding reach
Use one intake record for every source: contact, property, work requested, source, owner and promised response. A strong channel cannot help if its calls disappear into an unmonitored inbox. Review missed opportunities before increasing promotion.
Start with the Google Maps checklist and customer referral workflow. When your crew cannot cover customer conversations consistently, explore LeanLine support and agree the handoffs your business needs.
